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Locals know their towns the best. Whether it is a short cut, the quickest way to a restaurant or pizza and which is the most important. That pizza shop may not be a franchise or on TV, but it has the special marinara sauce and crispy crust. 

The fashion phrase “the new black” is common in pop culture and has its own Wikipedia page. SEO and local business listings may be the new black, because of how much they contribute to the success of a business. 

Local marketing can be part of a strategic plan that is traditional, digital or both. Mass marketing strives to bring brand awareness whereas local marketing aims at increasing customer engagement.