Why Local Business Listings Are the New Black
Apr 29, 2015
The fashion phrase “the new black” is common in pop culture and has its own Wikipedia page. SEO and local business listings may be the new black, because of how much they contribute to the success of a business.
What does this have to do with local business listings?
Local business listings are growing along with their popularity. A lot of businesses are referenced on the Internet, without their owner even adding the information. Local business directories list basic information, such as business name, phone number, address, hours, photos, reviews and more.
Why is this important for my business?
Local business listings consist of everything from Yelp! to Google+ Local. Consumers rely on local business directories for reviews, addresses, hours and additional information. People use smart phones, tablets and PCs to research businesses before getting in their car. These business listings are important because they allow existing customers to post reviews and testimonials. Customers can make an opinion about the business before walking through the door.
New visitors can get insight on whether or not a company is trustworthy based on client testimonials of the company. Also, if the contact information is incorrect there is a chance of losing potential customers.
Did you know that 73 percent of mobile searches trigger additional action and conversions? For this reason, businesses need to have accurate and updated local listings, because this plays an integral role in local SEO. A business being listed on more than 100 web directories creates valuable links back to your business’s website.
How do I get my business listed?
A lot of businesses are already listed on local business listings. After visiting each listing an owner must claim them and edit the information. This can be very taxing so this is where Pinpoint can be extremely helpful.
Before purchasing, you can search for your business and see how you’re viewed online.
Common questions include:
Is your information correct?
Do you have competitors?
Pinpoint streamlines all business contact information and updates it. The four main data providers will review and update every 30 days for accuracy. Pinpoint focuses on all listings even the small and mighty ones.
Do you wonder how your site is laid out and presented? Pinpoint gives insight into how consumers are using the site.