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Local marketing can be part of a strategic plan that is traditional, digital or both. Mass marketing strives to bring brand awareness whereas local marketing aims at increasing customer engagement. 

Digital marketing is more important than ever, because it’s booming from growth in social media, mobile and local awareness. As a result of the digital age, local marketing is easy and worth the time, for the following reasons:

Local business pages:

Search engines are consistent, because they retrieve data from the same sources. This makes it crucial to upload accurate data to websites, such as:

• Google+ Local Pages
• Facebook Pages 
• Bing Places for Business
• YellowPages.com
• Yelp Profile

In addition Facebook business pages appear in local mobile search now. These profiles increase exposure online and help local customers find a business. These methods are simple and efficient ways to increase website traffic. 

Save Money: 

Geographic and demographic targeted advertising are efficient and cost-effective ways to reach your audience. Small businesses have limited resources; therefore, it is crucial to be savvy with advertising spending. The ROI from local marketing can pay off in many ways, from increasing brand awareness to building potential B2B connections. 

Mobile friendly:

According to a Google May 2014 study, there are many trends reinforcing the importance of local marketing for small businesses. Four out of five consumers use search engines to find local information. Proximity is key in the Google report, “72 percent of consumers who searched for local information on a smart phone visited a store within five miles.”

As a small business, it’s necessary to have a mobile compatibility. A user friendly website can make or break a consumer’s experience. Word-of-mouth used to consist of information from people who know each other, but now listing sites provide reviews from influencers, strangers or even people you may know.