Blog

Pinpoint is excited to participate in the International Franchise Exposition (IFE), June 18-20, 2015 in New York City. IFE has more than 450 franchise related exhibitors from food to services. 

Who are you targeting? Identifying the target audience may seem elementary, but because it is so simple sometimes people lose sight of their demographic.

Google is superior when it comes to search. How many times have you heard Google used as a noun or a verb? Internet users love it, hate it, but ultimately need it. As the industry leader, Google controls your fate; sites must be easily readable, including text and imagery. If that cannot be done, mobile search can suffer. 
 

Locals know their towns the best. Whether it is a short cut, the quickest way to a restaurant or pizza and which is the most important. That pizza shop may not be a franchise or on TV, but it has the special marinara sauce and crispy crust. 

Creating infographics using online tools has never been easier. Over the past years, several online tools have become available for free, to create visual content. Infographics are a fun way to represent information to the consumer. When infographics are done effectively, the collection of information and ideas are easily read, in addition to being interesting. Shareable content provides a great opportunity to engage.  

Small businesses utilize blogs to connect to their customers. Blog content can cover business or industry related topics. A restaurant may share a unique recipe, while a car dealership may give winter vehicle tips. 

The fashion phrase “the new black” is common in pop culture and has its own Wikipedia page. SEO and local business listings may be the new black, because of how much they contribute to the success of a business. 

Local marketing can be part of a strategic plan that is traditional, digital or both. Mass marketing strives to bring brand awareness whereas local marketing aims at increasing customer engagement. 

Pinpoint is an online platform that allows you to quickly identify and manage location listings across the web, monitor your online reputation, and see how your business stacks up against competitors.